About Us

Comfort is a Choice. Yours.

My Choice My Rozel is a unisex everyday-wear brand born out of a simple idea — that comfort shouldn't be a compromise, and style shouldn't be a struggle. Whether you're heading to work in kurta-pyjama, lounging at home in soft co-ords, stepping out in an athleisure set, or celebrating the moments that matter in traditional Indian wear, we want you to feel at ease in what you wear.

Operated by Prana, a Delhi-based proprietorship, we design across categories — ethnic wear, loungewear, activewear, and traditional Indian clothing — all thoughtfully priced between ₹500 and ₹2,000 so that great-feeling clothes remain accessible to everyone.

We ship across India, offer Cash on Delivery, and stand by a customer-first 7-day return policy. Because at the end of the day, every choice you make — from what you wear to how you live — should feel like your choice.

My Choice. My Rozel.